- Video is in black and white, represented as bland?
- Brad Pitt dressed quite formal, represented positively, smart.
- Start of video, staring straight at camera whilst talking, direct address to the audience.
- Camera slowly zooms in on him, shows his importance in the video and adds tension.
- Talking quite slow, deep voice, serious, sets atmosphere of the video.
- Change of camera shot, close up of his face, shows the seriousness and stillness of his face.
Brad Pitt represented as a very formal, serious 40 year old man.
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